Peran Serta Sajodo Snack Dalam Upaya Pengentasan Pengangguran Melalui Strategi Digital Marketing

Abstract

This scientific work was written with the aim of finding out how a Micro, Small and Medium Enterprise (MSMEs), in this case Sajodo Snack, plays a role in alleviating the high unemployment rate in Indonesia, especially the West Java Province Region which is the center where the MSMEs are established. Unemployment and poverty are still problems for most Indonesian people that cannot be resolved. The Central Statistics Agency (BPS) reports the unemployment rate in Indonesia in February 2022 of 8.40 million people, an increase in August 2022 to 8.42 million people, a process of production growth from time to time being an important indicator to measure the success of development a country. Economic growth is one indicator of the success of economic development. Prosperity and economic progress are determined by the level of economic growth as evidenced by changes in national production. Changes in economic production is a short-run economic analysis. Regional economic dynamics are very influential for national economic growth, while small and medium economic business activities usually support the regional economy. Thus it can be said that small and medium economic business activities are the lifeblood of the regional and national economy. Small and medium enterprises constitute approximately 99% of the business unit population and absorb more than 92% of the total workforce. This study aims to see how the role of an MSME can solve at least the problem of unemployment which is quite high in Indonesia.