Pengaruh Etika Bisnis Dalam Jual Beli E – Commerce

Abstract

The development of today's era is getting more and more advanced, especially in the shopping system, where currently there are many shopping systems directly or indirectly (online). When shopping, we usually have to go to the shops we want to visit and even have to pay a lot of money for transportation, but nowadays everything is made easy because of the internet and adequate gadgets. There are many applications on devices or smartphones that provide an online shopping system. Applications or websites that provide online shopping facilities that are very easy and practical so that consumers can shop easily without having to be confused about how to do it. Online shopping applications that are well-known among the public are Shoopeee, Lazada, Blibli.com, Bukalapak, Tokopedia and many others. However, when shopping, there are bound to be discrepancies in purchasing goods, whether in terms of material, size and suitability of the goods ordered, especially when shopping online, where this can happen frequently. In the shopping system, of course there is fraud, especially in the form of online shopping, whether from the application or irresponsible sellers. As in the case we discussed regarding why Tokopedia does not want to be responsible for the losses that befell its consumers, Tokopedia even said that they were also victims of losses. In this case, Lazada could not be responsible and ethical in doing business, where they left their consumers to their own worries and instead tried their luck as to who would suffer the most losses, so BPKN took part in this case, which was a big mistake on Tokopedia's part. The author hopes that readers can be careful when shopping online and choose a trusted platform or application and can take responsibility for all errors, whether from the seller or from the application involved. The research that the author took is a form of qualitative research in which the author collects all data regarding the material discussed. This problem aims to protect consumers who are not held responsible for losses incurred by e-commerce parties which are regulated in article of the Consumer Protection Law Number 8 of 1999 concerning Consumer Protection of the Republic of Indonesia which is based on the 1945 Constitution Article 5 paragraph ( 1), Article 21 paragraph (1), Article 27, and Article 33.