Analisis Pengaruh Berita COVID-19 Terhadap Perilaku Masyarakat di Masa Pandemi dan masa Transisi Pandemi ke Endemi COVID-19.
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Abstract
The rapid spread of the corona virus has made it to be classified as a pandemic. The Covid-19 virus is a family of the SARS virus that attacks the human respiratory system. The Covid-19 virus was first identified and discovered in Wuhan, China on December 31, 2019. This virus spreads through fluids released by the infected when sneezing, coughing or spitting. In response of this virus, many efforts have been made by the government to reduce the speed of infection of this virus. An example of policies implemented by the government is social distancing. Social distancing was implemented to reduce the possibility of the virus spreading from one person to another. Because of the limited physical contact in the society, the media plays an important role in distributing information to the public. This research aims to analyze the effect of news in influencing people's behavior during the pandemic and the transition period from pandemic to endemic. This research is conducted with a descriptive-qualitative approach and the type of data used is secondary which comes from existing research and surveys. The theories used in this research are news exposure theory and S-O-R theory. Media exposure theory is used to find the intensity and effectiveness of news spread. While S-O-R theory is used to find out the effects of news on changes in people's behavior. This study found that the media plays a role in providing a stimulus that will affect the behavior produced by the recipient of the stimulus. It was found that there were differences in the stimulus given according to the conditions of the COVID-19 outbreak. During the pandemic, the type of news circulated mostly refers to the dangers of the pandemic and ways to avoid the virus. Some examples of news circulating such as instatement of health protocols, vaccinations, and the latest information about the pandemic. Meanwhile, the type of news disseminated during the transition period refers more to the recovery from the pandemic and the situation that is starting to become safe. Some examples of news circulating include a decrease in the level of social distancing, the reduction of implementation of health protocols, the latest information on recovering conditions, and the enthusiasm of the community in returning to normal activities.
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