Opportunities and Challenges of Domestic Product Marketing During The Covid-19 Pandemic in Indonesia

Abstract

The COVID-19 outbreak occurred in all parts of the world including Indonesia, this had an impact on various business lines, especially domestic production. Indonesia is a large enough market space for developing countries. Foreign producers see the size of the market in Indonesia as their main market destination. However, this is also a challenge for local entrepreneurs to compete in trade. So this research focuses on studies related to how the opportunities for marketing domestic products during the covid-19 pandemic and how the challenges that must be faced by business actors in marketing domestic products during the covid-19 pandemic. The method used in this research is empirical, namely by looking at the facts that occur in society. Then the author conducted a literature study based on primary, secondary and tertiary legal materials. To produce a conclusion further elaborated in a qualitative descriptive analytical manner. The result of this study is that the government has provided opportunities for marketing domestic products in the form of interest subsidies, tax incentives for delaying principal payments, and providing additional working capital loans. Another opportunity for business actors is the launching of the 100,000 Go Online movement. On the one hand, the challenges that must be faced are how to deal with strategies to fill the needs of the domestic and global markets, how business actors have entrepreneurship strategies based on IT technology (Information Technology) and maintain local wisdom.